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TharpeRobbins executive authors chapter in marketing book
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Published: January 7, 2009
TharpeRobbin's executive Anthony Luciano recently authored a chapter in the new book from the Inside the Minds series entitled "Implementing a Successful Marketing Strategy."
Luciano, the senior Vice President of Sales and Marketing for the managed recognition and rewards company, wrote the chapter entitled "How Customization Helps Separate You from the Pack."
According to a TharpeRobbin's news release, the book is "an insider's perspective on devising, developing, and executing effective long-term marketing strategies, the 'Inside the Minds book' series provides verified business intelligence from the world's most respected companies."
He said he makes sure that his sales and marketing teams check their egos at the door and promotes an equal opportunity culture throughout the entire company.
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